Developing a Digital Marketing Strategy

 

Developing a digital marketing strategy involves determining which channels are best for achieving your goals. First, you must identify your existing customers' personas and purchase journeys. This will help you establish goals and measurement strategies. You will also want to consider the back-end metrics such as first-touch attribution and lifetime customer value. This information will help you identify the gaps in your marketing efforts and where your business can grow and improve.

Email marketing is the most common form of digital marketing, but you can also target younger audiences by using mobile push notifications. Other digital messaging strategies include placing ads in third-party e-newsletters, using in-house lists, and using co-marketing techniques. However, it is important to note that buying or renting email lists is considered spamming and is prohibited under privacy legislation.

If your goals are to increase brand awareness, you may want to focus more on social media. Similarly, if your goal is to increase product sales, you may want to focus on SEO and content optimization. You may also want to use PPC campaigns to drive traffic. In any case, your digital marketing strategy must be aligned with your business goals and be tailored to your audience.

During the early days of digital marketing, email was the most popular form of marketing. However, as the Internet became more widely available, the focus switched to search engines and sharing sites like Facebook. These new digital marketing strategies allowed companies to track data and determine which channels worked best for their customers. Nowadays, digital marketing has become as important as traditional advertising, and it will continue to evolve as technology changes.

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